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Your weekly delivery of all the ecommerce news, trends, and insights you need. And some you don't.
Young Alfred couldn't decide for most of the week. But one thing is clear: organisations like Thread Together deserve our support.
In a world where consumer psychology, nudges, and cognitive bias are our secret weapons, weโre constantly walking the line. But this week, we got called out - and Iโm torn.
Last week, I did something scary: I interviewed someone I considered highly inspirational. He insulted me and shared some advice that stuck.
Ecommerce conference season is back, which means it is time to decide. Are you the studious type, the escape artist, or just looking for a good time?
Why the โweโre so sorryโ email might be the sneakiest sales trick in the book.
If January set the tone for 2025, itโs shaping up to be a year of chaos, opportunity, and ugly puppies.
Here's why 2024 was a tricky year in ecommerce and why we should expect more uncertainty in 2025. Also, that Alan Kohler is a real potty mouth.
This year's Word of the Year is both a lesson and a warning for ecommerce brands tempted to take their customers for a ride.
There's no avoiding it. Customers are expecting AI customer service. But where does this leave you in the experience?
How hero products can open up the acquisition funnel and be a powerful gateway into your brand offering.
How truly purpose led brands go beyond flashy statements and membership logos to leave a lasting impact on future generations.
Why Myer and Tupperware's "transformation" exercises are consolidation exercises rather than true growth models.