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Jul 6, 2026
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4 min read
Rohan McCloskey's GoGenerosity found the opposite: 98% of shoppers are more likely to return with zero added friction.
Jun 29, 2026
ATC Cheat Sheet #639: How The Lad Collective treats creative as a moat, finds the rare unicorn ad, and uses AI to bulk up paid social production.
Jun 22, 2026
ATC Cheat Sheet #637: How Kathmandu ran a four-month Shopify migration, rebuilt loyalty around brand not discounts, and tests features in-store first.
