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Jul 13, 2026
Where Shopify apps are heading in the AI era, why store credit beats discount codes, and why product data is the real moat.
Jul 10, 2026
Five ecommerce stories every Friday.
Jul 6, 2026
Rohan McCloskey's GoGenerosity found the opposite: 98% of shoppers are more likely to return with zero added friction.
Jun 29, 2026
ATC Cheat Sheet #639: How The Lad Collective treats creative as a moat, finds the rare unicorn ad, and uses AI to bulk up paid social production.
Jun 22, 2026
ATC Cheat Sheet #637: How Kathmandu ran a four-month Shopify migration, rebuilt loyalty around brand not discounts, and tests features in-store first.
Jun 19, 2026
Jun 15, 2026
ATC Cheat Sheet #635: One Melbourne team, two global fashion brands, 50-60% open rates, and a re-engagement flow that needs no discount to convert.
Jun 12, 2026
Commas and punctuation are very important in a headline.
Jun 10, 2026
The 3-day gap between the delivery date you promise and the one you hit is killing conversion. Here's how to close it.
