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Oliver Buchannon
Nathan Bush

Nathan is the host of the Add To Cart podcast and an independent eCommerce transformation consultant in Australia. He has also been recognised as one of Australia’s Top 50 People in eCommerce for four consecutive years. He also hosts Australia’s leading eCommerce podcast, Add To Cart with over 400 episodes from Australia's best ecommerce talent. He has consulted with retailers including Pillow Talk, Michael Hill Jeweller and Nespresso. Before launching his own advisory service, Nathan led Super Retail Group’s (rebel, BCF, Super Cheap Auto) eCommerce transformation.


ChatGPT abandons the checkout, Meta learns to count & the Bounty Hunter of Chargebacks 🦹‍♀️

ChatGPT abandons the checkout, Meta learns to count & the Bounty Hunter of Chargebacks 🦹‍♀️

Honestly. I'm doing my best not to make this an AI newsletter. But you guys just keep changing your minds.

Mar 13, 2026

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10 min read

Get Your Customer Data Ready for BFCM: Register Now to Increase Conversion Without Bigger Budgets

Get Your Customer Data Ready for BFCM: Register Now to Increase Conversion Without Bigger Budgets

Sep 8, 2025

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3 min read

AI Price Comparison: How Zyft Helps Retailers Win on Both Price and Value | #553

AI Price Comparison: How Zyft Helps Retailers Win on Both Price and Value | #553

Sep 8, 2025

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3 min read

Melissa & Matt from Personalised Favours | #551

Melissa & Matt from Personalised Favours | #551

Sep 5, 2025

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3 min read

The Secrets Behind a 48% Conversion Lift at Nutrition Warehouse with Heather Earl | #551

The Secrets Behind a 48% Conversion Lift at Nutrition Warehouse with Heather Earl | #551

Sep 1, 2025

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3 min read

Rosie Collins from Deja Marc | #551

Rosie Collins from Deja Marc | #551

Aug 29, 2025

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3 min read

Real-Time Payments and Cashback: Unlocking Conversion and Loyalty with Caroline Tran from Hello Clever | #549

Real-Time Payments and Cashback: Unlocking Conversion and Loyalty with Caroline Tran from Hello Clever | #549

Aug 25, 2025

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3 min read

Justin Irvine from The Aggregate Co | #548

Justin Irvine from The Aggregate Co | #548

Aug 22, 2025

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3 min read

How to Legally Bulletproof Your Ecommerce Brand in 2025 with Marianne Marchesi | #547

How to Legally Bulletproof Your Ecommerce Brand in 2025 with Marianne Marchesi | #547

Aug 18, 2025

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3 min read

Staying Relevant with Lego, Paul Rudd and YouTube

Staying Relevant with Lego, Paul Rudd and YouTube

There’s something comforting about the things that stay the same and somehow become more relevant over time.

Aug 15, 2025

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11 min read

Keith & Kevin Chan from Unwanted FC | #546

Keith & Kevin Chan from Unwanted FC | #546

Aug 15, 2025

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3 min read

Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545

Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545

Aug 11, 2025

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3 min read

The Ol' Switch And Wait 🎮

The Ol' Switch And Wait 🎮

My son saved for six months to buy a Nintendo Switch 2. The in-store experience was magic. But what came after was a masterclass in how not to follow up a big moment.

Aug 8, 2025

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12 min read

Abel Butler from HealthPost | #544

Abel Butler from HealthPost | #544

Aug 8, 2025

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3 min read

🚨 Emergency FREE Masterclass: Trump’s Tariff Deadline Hits Aug 29

🚨 Emergency FREE Masterclass: Trump’s Tariff Deadline Hits Aug 29

Aug 5, 2025

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2 min read

The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543

The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543

Aug 4, 2025

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4 min read

Big Google moves, Walmart’s got bots & TikTok’s in a taxi 🚕

Big Google moves, Walmart’s got bots & TikTok’s in a taxi 🚕

The booths were back, the panels were packed but the ideas felt... comfortable. At a time when ecommerce is being flipped on its head, that should probably worry us.

Aug 1, 2025

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11 min read

James Johnson from Shopify | #542

James Johnson from Shopify | #542

Aug 1, 2025

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3 min read

The $0 Tactic That Built a Multimillion-Dollar Brand | Beforeyouspeak’s Sampling Strategy | #541

The $0 Tactic That Built a Multimillion-Dollar Brand | Beforeyouspeak’s Sampling Strategy | #541

Jul 28, 2025

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3 min read

Kira Macleod-Finke from The Body Shop Australia | #540

Kira Macleod-Finke from The Body Shop Australia | #540

Jul 25, 2025

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3 min read

Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539

Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539

Jul 21, 2025

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3 min read

Do You Really Care If Your Checkout Disappears?

Do You Really Care If Your Checkout Disappears?

The traditional ecommerce checkout is under threat from GPTs, agents, and well... whatever comes next. Does it really matter?

Jul 18, 2025

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11 min read

Brian Pham from Litecard | #538

Brian Pham from Litecard | #538

Jul 18, 2025

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3 min read

What If Returns Were Your Best Conversion Tool? Inside Try With Mirra’s Growth Model | #537

What If Returns Were Your Best Conversion Tool? Inside Try With Mirra’s Growth Model | #537

Jul 14, 2025

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3 min read

Throw a bucket of cold water on your customers 😴

Throw a bucket of cold water on your customers 😴

It's that weird lull after EOFY and waiting for BFCM to begin. Don't let your customers slip into a slumber.

Jul 11, 2025

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12 min read

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