# Add To Cart > Your weekly delivery of all the ecommerce news, trends, and insights you need. And some you don't. This file provides information about Add To Cart to help large language models understand and reference this publication's content. ## Posts - [Locker lust, unicorn ads & watermarked robots 🦄](https://newsletter.addtocart.com.au/p/locker-lust-unicorn-ads-watermarked-robots): Plus two Aussie collapses, Target's first Chief AI Officer, and Europe's ban on burning unsold stock. - [He sold Quad Lock for $500M, then gave away the playbook 🔒](https://newsletter.addtocart.com.au/p/he-sold-quad-lock-for-500m-then-gave-away-the-playbook): EP#652 CHEAT SHEET: Rob Ward on life after the $500M Quad Lock exit, why product-market fit is often just politeness, and his three-gates framework. - [Faster checkouts, Sidekick promotions & Zoomer Humour 🥁](https://newsletter.addtocart.com.au/p/faster-checkouts-sidekick-promotions-zoomer-humour): This week's top ecommerce stories you need to know. - [She turned a warehouse of dead stock into $30M 🍞](https://newsletter.addtocart.com.au/p/from-a-warehouse-of-bread-boxes-to-30m): How Rebecca Williams turned Seed & Sprout around by unlocking the product team, testing at 500 units and radical transparency. - [Shrinking baskets, Kogan's clone site & DoorDash drones 🚁](https://newsletter.addtocart.com.au/p/shrinking-baskets-kogan-s-clone-site-doordash-drones): Must have got out of the wrong side of the bed today. Or still coming down from last week. Either way, 'ave at it. - [Three Olympic golds, now taking on a $600B industry 🏊](https://newsletter.addtocart.com.au/p/three-olympic-golds-now-taking-on-a-600b-industry-da7a): How Earthletica builds sustainability in without killing margin, talks to the customer's problem, and turns discipline into a system. - [10 Things That Surprised Me on the Online Retailer Stage](https://newsletter.addtocart.com.au/p/ai-slop-machines-chatbot-love-hacky-sack-revival-1): Something different this week. This was the stuff that was new, different and a little bit urgent. - [How Bared Footwear Turns Trusted Data Into Decisions and Action 👠](https://newsletter.addtocart.com.au/p/how-bared-footwear-turns-trusted-data-into-decisions-and-action): EXCLUSIVE EP#646 CHEAT SHEET - [A basketball shoe from 1917 that never stopped being cool 👟](https://newsletter.addtocart.com.au/p/a-basketball-shoe-from-1917-that-never-stopped-being-cool): How Converse stays iconic across generations, why brand beats pure conversion, and how to run creators without losing control. - [AI slop machines, chatbot love & Hacky Sack revival 🦶](https://newsletter.addtocart.com.au/p/ai-slop-machines-chatbot-love-hacky-sack-revival): Five ecommerce stories every Friday. And a little nonsense. - [Is the Shopify App Store dead, or just getting started? 🦉](https://newsletter.addtocart.com.au/p/is-the-shopify-app-store-dead-or-just-getting-started): Where Shopify apps are heading in the AI era, why store credit beats discount codes, and why product data is the real moat. - [Three-pound parcels, Meta's Muse & fatfluencers 👑](https://newsletter.addtocart.com.au/p/three-pound-parcels-meta-s-muse-fatfluencers): Five ecommerce stories every Friday. - [Do charity donations at checkout hurt conversion? 💝 ](https://newsletter.addtocart.com.au/p/do-charity-donations-at-checkout-hurt-conversion): Rohan McCloskey's GoGenerosity found the opposite: 98% of shoppers are more likely to return with zero added friction. - [He created 15,000 Meta ads to find 10 winners 🦄](https://newsletter.addtocart.com.au/p/he-created-15-000-meta-ads-to-find-10-winners): ATC Cheat Sheet #639: How The Lad Collective treats creative as a moat, finds the rare unicorn ad, and uses AI to bulk up paid social production. - [Kathmandu replatformed to Shopify in four months 🏔️](https://newsletter.addtocart.com.au/p/kathmandu-replatformed-to-shopify-in-four-months): ATC Cheat Sheet #637: How Kathmandu ran a four-month Shopify migration, rebuilt loyalty around brand not discounts, and tests features in-store first. - [Sidekick coup, Snap spectacles & South Korean dopamine 🇰🇷](https://newsletter.addtocart.com.au/p/sidekick-coup-snap-spectacles-south-korean-dopamine): Five ecommerce stories every Friday. - [She scrapped a website mid-build and rebuilt it in 12 weeks ⏱️](https://newsletter.addtocart.com.au/p/she-scrapped-a-website-mid-build-and-rebuilt-it-in-12-weeks): ATC Cheat Sheet #635: One Melbourne team, two global fashion brands, 50-60% open rates, and a re-engagement flow that needs no discount to convert. - [Pinterest fights, Mr Potato Head & drunk dialling](https://newsletter.addtocart.com.au/p/pinterest-fights-mr-potato-head-drunk-dialling): Commas and punctuation are very important in a headline. - [Why Amart tracks "broken promises" every week 🛏️](https://newsletter.addtocart.com.au/p/why-amart-tracks-broken-promises-every-week): The 3-day gap between the delivery date you promise and the one you hit is killing conversion. Here's how to close it. - [Email segmentation is dying. Here's what replaces it 💡](https://newsletter.addtocart.com.au/p/email-segmentation-is-dying-here-s-what-replaces-it): Pavlovian discounting, RFM switch points and why true one-to-one email is closer than you think, from three Klaviyo Champions. - [Prime panic, marketplace messes & teleprompter saviours 📺](https://newsletter.addtocart.com.au/p/prime-panic-marketplace-messes-teleprompter-saviours): We're about to head back into sales season. I just want to live on a farm. - [Your disengaged list is your best segment. Klaviyo's co-founder spills 🤫](https://newsletter.addtocart.com.au/p/your-disengaged-list-is-your-best-segment-klaviyo-s-co-founder-spills): Why your quiet customers are worth more than you think, the pricing truth, and the one feature most brands still underuse.