Can't make Friday? Register anyway. Everyone who registers gets the replay. The live Q&A is the part that isn't recorded.

Registering signs you up to the Add To Cart newsletter and shares your details with StudioHawk, who are bringing you this session.

Fri 18 Sep 2026 · 11:30am to 12:30pm AEST · 60 min · Free
Brought to you byStudioHawk

Webinar

How Customers Actually Make Decisions Online

A free live ecommerce masterclass with behavioural scientist Sonia Friedrich and Brooke Eichhorn from Behamics. Backed by 1.2 billion shopper sessions, they unpack why the same conversion tactic works for one customer and fails for another, and how to use behavioural signals across your site, paid media and CRM.

Everyone is chasing LLM visibility. Almost nobody has the data.

What you'll walk away with
Who's in the room
Lawrence Hitches
Lawrence Hitches
Chief of Staff, StudioHawk

Lawrence analysed 21 months of data from 100 Australian ecommerce brands, alongside a separate study of 1.2 million AI referral visits across more than 600 websites. A regular speaker at Online Retailer, he's known for cutting through the noise with real data and practical advice, not assumptions or industry hype.

Nathan Bush
Nathan Bush
Host, Add To Cart

Nathan has hosted more than 600 episodes of Add To Cart, Australia's #1 ecommerce podcast. He's also a board member and consultant, having led publicly listed retail organisations to record growth. As host, Nathan will ensure you get maximum value to improve your SEO and AI visibility.

Grab a seat, it's free
Fri 18 Sep 2026 · 11:30am to 12:30pm AEST · 60 min · Free
Brought to you byStudioHawk
What happens after you register

You get a confirmation email with the join link straight away, a reminder the morning of, and the replay a couple of days after.

What we do with your details

You join the Add To Cart newsletter, and we share your name and email with StudioHawk, who paid for your seat. You can unsubscribe from either at any time.