MasterclassFree · Live onlineHow Customers Actually Make Decisions Online
A free live ecommerce masterclass with behavioural scientist Sonia Friedrich and Brooke Eichhorn from Behamics. Backed by 1.2 billion shopper sessions, they unpack why the same conversion tactic works for one customer and fails for another, and how to use behavioural signals across your site, paid media and CRM.
Lawrence analysed 21 months of data from 100 Australian ecommerce brands, alongside a separate study of 1.2 million AI referral visits across more than 600 websites. A regular speaker at Online Retailer, he's known for cutting through the noise with real data and practical advice, not assumptions or industry hype.
Nathan has hosted more than 600 episodes of Add To Cart, Australia's #1 ecommerce podcast. He's also a board member and consultant, having led publicly listed retail organisations to record growth. As host, Nathan will ensure you get maximum value to improve your SEO and AI visibility.
You get a confirmation email with the join link straight away, a reminder the morning of, and the replay a couple of days after.
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