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How Australians will shop this
BFCM

New Shopify data on value, AI and what to check before the big weekend

Thu 12 Nov11:30am AEDT

10:30am Brisbane · 60 minutes · Free. Can't make it live? Register anyway and get the replay.

James Johnson

James Johnson

Enterprise Leader ANZ, Shopify

Nathan Bush

Nathan Bush

Host, Add To Cart

The data we'll discuss

Bigger budgets. Slower decisions. More AI in the cart.

$346Planned BFCM spend per Australian. Up from $324 last year.
85%Would rather wait for the right product than settle. The highest of nine markets.
62%Expect to use AI for at least one holiday shopping task.

AI can build the cart. Checkout still has to win the sale.

Happy for AI to build their cart41%
Trust AI to finish the purchase29%

Source: Shopify 2026 Holiday Retail data, Australia. All figures in AUD.

The 60 minutes

11:30am

Welcome

11:35am

Where Australian shoppers are at this peak

11:45am

What to look out for this peak

11:55am

The pre-BFCM success criteria

12:05pm

Live demo inside Shopify with JJ

12:15pm

Live Q&A on your store

12:25pm

Wrap

Join us live

Ask all your burning BFCM questions in the live session

Bring your site, your category and your peak plan. JJ and Nathan answer your questions live. Those answers only happen in the room.

For every registrant

The Pre-BFCM Readiness Checklist

Plus the replay, both in the Add To Cart Community.

Our webinar guests

James Johnson

James Johnson

Enterprise Leader, Australia and New Zealand, Shopify

JJ is a former retailer. He has worked at Michael Hill and Salesforce, and led teams that won Best Multichannel Retailer. Today he helps the region's established retailers grow on Shopify, from replatforming to AI.

Nathan Bush

Nathan Bush

Host, Add To Cart

Nathan has hosted more than 600 episodes of Add To Cart, Australia's #1 ecommerce podcast. He's a board member and consultant who has led publicly listed retailers to record growth. He'll make sure you leave ready for peak.

What happens after you register

You get a confirmation email with the join link straight away. Then a reminder the week before, the day before and the morning of. The replay follows a couple of days after.

What we do with your details

You join the Add To Cart newsletter. We share your name and email with Shopify, who are bringing you this session. You can unsubscribe from either at any time.

It's free.

Thu 12 Nov · 11:30am AEDT

Grab a seat. 60 minutes, live online.

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