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Pinterest fights, Mr Potato Head & drunk dialling

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Jun 12, 2026

Pinterest fights, Mr Potato Head & drunk dialling

Commas and punctuation are very important in a headline.

Nathan Bush
Nathan Bush
Why Amart tracks "broken promises" every week 🛏️

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Jun 10, 2026

Why Amart tracks "broken promises" every week 🛏️

The 3-day gap between the delivery date you promise and the one you hit is killing conversion. Here's how to close it.

Nathan Bush
Nathan Bush
Email segmentation is dying. Here's what replaces it 💡

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Jun 8, 2026

Email segmentation is dying. Here's what replaces it 💡

Pavlovian discounting, RFM switch points and why true one-to-one email is closer than you think, from three Klaviyo Champions.

Nathan Bush
Nathan Bush
Prime panic, marketplace messes & teleprompter saviours 📺

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Jun 5, 2026

Prime panic, marketplace messes & teleprompter saviours 📺

We're about to head back into sales season. I just want to live on a farm.

Nathan Bush
Nathan Bush
Your disengaged list is your best segment. Klaviyo's co-founder spills 🤫

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Jun 1, 2026

Your disengaged list is your best segment. Klaviyo's co-founder spills 🤫

Why your quiet customers are worth more than you think, the pricing truth, and the one feature most brands still underuse.

Nathan Bush
Nathan Bush
Sweet discounts, deluded ducks and hockey studs 🏒

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May 29, 2026

Sweet discounts, deluded ducks and hockey studs 🏒

It's a real mixed bag this week. I'll take the black jellybeans if you don't want them.

Nathan Bush
Nathan Bush
How a 134-year-old brand went TikTok-viral in six months 👞

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May 25, 2026

How a 134-year-old brand went TikTok-viral in six months 👞

How Jess Hatzis rebuilt Betts in six months: data before creative, ruthless culling, and why eventing beats influencer deals.

Nathan Bush
Nathan Bush
Universal carts, search is reborn & 3D is back baby 🍿

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May 22, 2026

Universal carts, search is reborn & 3D is back baby 🍿

Buckle up gang. It's a Google lovefest this week.

Nathan Bush
Nathan Bush
Grant Arnott on the PE deal that cost him more than Click Frenzy 📉

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May 18, 2026

Grant Arnott on the PE deal that cost him more than Click Frenzy 📉

How a profitable, cashflow-positive business became a $10M debt spiral, and what Grant wishes every founder knew before taking investment.

Nathan Bush
Nathan Bush
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