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Jul 24, 2026
Something different this week. This was the stuff that was new, different and a little bit urgent.
Jul 22, 2026
EXCLUSIVE EP#646 CHEAT SHEET
Jul 20, 2026
How Converse stays iconic across generations, why brand beats pure conversion, and how to run creators without losing control.
Jul 17, 2026
Five ecommerce stories every Friday. And a little nonsense.
Jul 13, 2026
Where Shopify apps are heading in the AI era, why store credit beats discount codes, and why product data is the real moat.
Jul 10, 2026
Five ecommerce stories every Friday.
Jul 6, 2026
Rohan McCloskey's GoGenerosity found the opposite: 98% of shoppers are more likely to return with zero added friction.
Jun 29, 2026
ATC Cheat Sheet #639: How The Lad Collective treats creative as a moat, finds the rare unicorn ad, and uses AI to bulk up paid social production.
Jun 22, 2026
ATC Cheat Sheet #637: How Kathmandu ran a four-month Shopify migration, rebuilt loyalty around brand not discounts, and tests features in-store first.
