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The reality of SEO & AI search in 2026

Lawrence Hitches on 21 months of GA4 data from 100 Australian ecommerce brands, and what actually gets a brand cited by AI.

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Who's in the room
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Lawrence Hitches
Chief of Staff
StudioHawk
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Nathan Bush
Host
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Lawrence ran the numbers. Nathan asks the questions operators actually want answered.
Fri 18 Sep 2026 · 11:30am to 12:30pm AEST · 60 min · Free+ Add to calendar
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Everyone is chasing LLM visibility. Almost nobody has the data.

StudioHawk went and got some. 21 months of GA4 across 100 Australian ecommerce brands, plus a separate look at 1.2 million AI referral visits across more than 600 websites. Lawrence is walking through what it actually says, including the parts that undercut what the industry has been repeating all year.

What you'll walk away with
  • A grounded, non hype read on where SEO and AI search actually sit in 2026
  • How to check whether AI is already sending you traffic you can't see
  • Which content formats genuinely earn AI citations, and which are overrated
  • What you can do yourself, and where a specialist earns their keep
A hint of the findings
01
91/100
Aussie brands already getting ChatGPT referral traffic
02
19x
Growth in AI referral traffic, year on year
03
413%
More traffic to category pages than product pages
04
7
Brands took roughly 70% of all AI search revenue
StudioHawk · 21 months of GA4 data · 100 Australian ecommerce brands
Why turn up live

Everyone who registers gets the replay. The Q&A with Lawrence isn't part of it. If you want to put your own site, your own category and your own situation in front of him, that only happens in the room.

What happens after you register

You get a confirmation email with the join link straight away, a reminder the morning of, and the replay a couple of days after. That's it. No sequence, no sales calls.

What we do with your details

You join the Add To Cart newsletter, and we share your name, email and company with StudioHawk, who paid for your seat. You can unsubscribe from either at any time.

Grab a seat, it's free
Fri 18 Sep 2026 · 11:30am to 12:30pm AEST · 60 min · Free+ Add to calendar
Brought to you by
StudioHawk
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