Lawrence Hitches on 21 months of GA4 data from 100 Australian ecommerce brands, and what actually gets a brand cited by AI.
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Everyone is chasing LLM visibility. Almost nobody has the data.
StudioHawk went and got some. 21 months of GA4 across 100 Australian ecommerce brands, plus a separate look at 1.2 million AI referral visits across more than 600 websites. Lawrence is walking through what it actually says, including the parts that undercut what the industry has been repeating all year.
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