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Your weekly delivery of all the ecommerce news, trends, and insights you need. And some you don't.

TESTIMONIALS

What People Are Saying

This year's Word of the Year is both a lesson and a warning for ecommerce brands tempted to take their customers for a ride.

There's no avoiding it. Customers are expecting AI customer service. But where does this leave you in the experience?

How hero products can open up the acquisition funnel and be a powerful gateway into your brand offering.

How truly purpose led brands go beyond flashy statements and membership logos to leave a lasting impact on future generations.

Why Myer and Tupperware's "transformation" exercises are consolidation exercises rather than true growth models.

Why we can't allow our most important messages to turn into wallpaper.