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Honestly. I'm doing my best not to make this an AI newsletter. But you guys just keep changing your minds.
Mar 13, 2026
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10 min read
There’s something comforting about the things that stay the same and somehow become more relevant over time.
Aug 15, 2025
11 min read
My son saved for six months to buy a Nintendo Switch 2. The in-store experience was magic. But what came after was a masterclass in how not to follow up a big moment.
Aug 8, 2025
12 min read
The booths were back, the panels were packed but the ideas felt... comfortable. At a time when ecommerce is being flipped on its head, that should probably worry us.
Aug 1, 2025
The traditional ecommerce checkout is under threat from GPTs, agents, and well... whatever comes next. Does it really matter?
Jul 18, 2025
It's that weird lull after EOFY and waiting for BFCM to begin. Don't let your customers slip into a slumber.
Jul 11, 2025
Anyone else noticed the influx of independent consultants popping up over LinkedIn? It's not a bad thing but in true consultant form, I want to know... why?
Jul 4, 2025
One dreaded ten-minute task reminded me just how good we’ve got it in eCommerce.
Jun 27, 2025
It’s cheap, fast and everywhere but like Facebook and Netflix before it, the AI free ride won’t last forever.
Jun 20, 2025
From the despair of cookie-cutter programs to the delight of Pringles at 7am. Here’s some inspiring (and different) loyalty ideas from THIS WEEK.
Jun 13, 2025
NRF APAC is exactly what I needed to gain a fresh perspective on ecommerce and the opportunities within. Curiosity Tours will be my annual thing now.
Jun 6, 2025
8 min read
That, and know that despite how at home you feel, you will never be as effortlessly beautiful and healthy as those who live on the GC. Don't even try.
May 30, 2025
This week I learned that no amount of AI hype can save a broken click & collect experience. Especially when your tiler’s on the clock.
May 23, 2025
This week I spoke to two agency owners. One is building the future, the other is too flat-out to notice it’s already arrived.
May 16, 2025
Grant Arnott thinks ecommerce has lost its edge. Here are four ways to bring the creativity back.
May 9, 2025
Sustainable brands are everyone’s darling... until you’re the one running one. As promising brands face pressure, the reality of what they are up against sets in.
May 2, 2025
