Retail Fest lessons: Speak first, do later, don't wear shorts ☀️

That, and know that despite how at home you feel, you will never be as effortlessly beautiful and healthy as those who live on the GC. Don't even try.

AI won’t grout your cracks 🏡

This week I learned that no amount of AI hype can save a broken click & collect experience. Especially when your tiler’s on the clock.

Feeling Out of Control With Your Meta Ads? Join our 4 Week Bootcamp

Ready to Replatform? Watch our expert webinar now available

I'm too busy for AI 🤖

This week I spoke to two agency owners. One is building the future, the other is too flat-out to notice it’s already arrived.

Stop being boring. The GOAT said so. 🐐

Grant Arnott thinks ecommerce has lost its edge. Here are four ways to bring the creativity back.

Sustainability Is a Hard Sell Right Now 🍂

Sustainable brands are everyone’s darling... until you’re the one running one. As promising brands face pressure, the reality of what they are up against sets in.