Service as Software. Your $499 subscription just got a lot harder to justify.

Plus: the #1 person in Australian ecommerce finally came on the pod. Worth the wait.

ChatGPT abandons the checkout, Meta learns to count & the Bounty Hunter of Chargebacks 🦹‍♀️

Honestly. I'm doing my best not to make this an AI newsletter. But you guys just keep changing your minds.

Get Your Customer Data Ready for BFCM: Register Now to Increase Conversion Without Bigger Budgets

Staying Relevant with Lego, Paul Rudd and YouTube

There’s something comforting about the things that stay the same and somehow become more relevant over time.

The Ol' Switch And Wait 🎮

My son saved for six months to buy a Nintendo Switch 2. The in-store experience was magic. But what came after was a masterclass in how not to follow up a big moment.

Big Google moves, Walmart’s got bots & TikTok’s in a taxi 🚕

The booths were back, the panels were packed but the ideas felt... comfortable. At a time when ecommerce is being flipped on its head, that should probably worry us.

Do You Really Care If Your Checkout Disappears?

The traditional ecommerce checkout is under threat from GPTs, agents, and well... whatever comes next. Does it really matter?

Throw a bucket of cold water on your customers 😴

It's that weird lull after EOFY and waiting for BFCM to begin. Don't let your customers slip into a slumber.