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A Development Lesson: 15 Years In The Making  🧘‍♂️

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Mar 18, 2025

A Development Lesson: 15 Years In The Making 🧘‍♂️

I used to fight proper development processes. Now, even though they are falling away, I want to embrace them again.

Nathan Bush
Nathan Bush
Cyclones, Chopsticks & Clean Undies. It's Been A Wild Week 🌪️

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Mar 11, 2025

Cyclones, Chopsticks & Clean Undies. It's Been A Wild Week 🌪️

Young Alfred couldn't decide for most of the week. But one thing is clear: organisations like Thread Together deserve our support.

Nathan Bush
Nathan Bush
Register for our upcoming webinar: Mastering Last-Mile Logistics with THE ICONIC, DECJUBA and Shippit

Customer Experience

+22

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Mar 10, 2025

Register for our upcoming webinar: Mastering Last-Mile Logistics with THE ICONIC, DECJUBA and Shippit

Nathan Bush
Nathan Bush
The fine line between ecommerce brilliance and deception 👹

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Mar 4, 2025

The fine line between ecommerce brilliance and deception 👹

In a world where consumer psychology, nudges, and cognitive bias are our secret weapons, we’re constantly walking the line. But this week, we got called out - and I’m torn.

Nathan Bush
Nathan Bush
Add To Cart On Tour! Join our Exclusive NRF Singapore Tour Group

Add To Cart CAMPUS

+1

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Feb 28, 2025

Add To Cart On Tour! Join our Exclusive NRF Singapore Tour Group

Nathan Bush
Nathan Bush
Why Nedd Brockmann Told Me to F*** Off

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Feb 25, 2025

Why Nedd Brockmann Told Me to F*** Off

Last week, I did something scary: I interviewed someone I considered highly inspirational. He insulted me and shared some advice that stuck.

Nathan Bush
Nathan Bush
What your ecommerce conference choices say about you 🧐

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Feb 18, 2025

What your ecommerce conference choices say about you 🧐

Ecommerce conference season is back, which means it is time to decide. Are you the studious type, the escape artist, or just looking for a good time?

Nathan Bush
Nathan Bush
When email stuff ups are good for business 😰

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Feb 11, 2025

When email stuff ups are good for business 😰

Why the “we’re so sorry” email might be the sneakiest sales trick in the book.

Nathan Bush
Nathan Bush
2025: The year of the bitsa mongrel schnauzer mutt 🦴

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Feb 4, 2025

2025: The year of the bitsa mongrel schnauzer mutt 🦴

If January set the tone for 2025, it’s shaping up to be a year of chaos, opportunity, and ugly puppies.

Nathan Bush
Nathan Bush
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