BFCM in September: Because only losers wait for November...

Here they come. It's a no-brainer, the alley-oop activity of all tech solutions and ecommerce partners... The BFCM webinars.

 Power Up Your BFCM 2024

Beyond Discounts: Succeed in BFCM 2024

Your 2024 BFCM Playbook

BFCM Strategies for 2024

BFCM! BFCM! BFCM!

They're all fine. But after years of these webinars, I'd love to see someone shake it up and tackle the real BFCM issues.

Here are a few BFCM webinars that I'd like to see. 

• BFCM in September: Because only losers wait for November.

• How to Tell Your Boss "That's a Dumb Idea" Without Getting Fired.

• What's On That Pallet? How to find junk stock to flog this BFCM. 

• Balls to the Wall: Don't overthink it. Just go all-in with mega discounts.

• Will I Ever See Your Face Again? Customer service for tight-ass customers.

• Tequila, Tissues, and Temazepam: Preparing your team for BFCM.

• Just Press Repeat: Save yourself time by doing what you've always done.

• Where's Last Year's Retrospective? And other post-BFCM regrets.

I am being facetious... or am I? I would actually run any of these webinars if there are partners who want to support them. 

In all seriousness, though, you’ve probably been through several BFCMs by now. You know what works. You know where the gremlins are hiding. You’ve got fresh ideas you want to test. It’s time to get on with it.

If I were starting anywhere, I’d begin by looking at last year’s results. Brainstorm how you can evolve while balancing hype with profitability. Your customers expect a continuation of what you did last year—so build on that. Lock down your inventory. Create your marketing plan. Prep your customer service team. Then, and only then, find a webinar that challenges your strategy and refines it.

And if all of this sounds too hard, here’s one last webinar suggestion for you:

 Webinars and wet dreams. Stop dreaming. Get doing.

Cheers,
Bushy

ECOMMERCE NEWS

📈 FY24 Results Are In. A flood of FY24 results this week - nine retail brands by my count. The good news? All were profitable! But this just highlights the growing divide between enterprises and SMEs in today’s economy. Instead of focusing on growth, let’s talk profit. Surprisingly, the top two performers were Step One with a 14.6% net profit (21.4% EBITDA) and Universal Store with a 10.5% net profit (28.4% EBITDA). On the other hand, Kogan, Temple & Webster, Reject Store and Baby Bunting are skating on thin ice, reporting less than 1% net profit. Still, profit is profit.

 💨 Amazon Keeps Pushing Delivery Expectations. Trust Amazon to drop big news on the morning of last week's newsletter. I like to think they time announcements around me. Just as I hit send, Amazon announced same day prime delivery to 90% of Sydney residents. Order over $49 and before midday to get it before 10pm that day. Melbourne is already onboard, apparently Brisbane and Perth are not far away. 

👴🏻 Aging Out of Ad Tech? I know - two IAB articles in a row. But they just dropped their Talent Review Report which found that the most in-demand job group were those with3-5 years experience, while only 5% of the digital advertising and ad tech employees are now aged over 50 years. I'm off to start my new career as a goose farmer. IAB's CEO, Gai Le Roy, is joining me on the podcast in September. 

 👟 Nike + Lego = Ultimate playground trojan horse. Middle-aged man-children across the globe are buzzing after Nike and Lego teased a partnership that "could see a series of co-branded products, content and experiences". That's the detail we got. Still, it ignited much excitement. It could prove to be a Nike masterclass in marketing to children.

🦷 Hismile’s Social Sabotage. What's the definition of DTC success? Some might say a big influencer, a distribution deal or closing an investment round. For Hismile GM, Justin Gaggino, it's other brands piling onto the comments of Instagram posts. It was so overwhelming that Justin posted about it on LinkedIn, where more brands piled onto the LinkedIn comments. Give the man some space! 

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THAT’S IT FOR THIS WEEK!

I'd love to hear from you. Feel free to reply to this email or contact me on LinkedIn. 

ABOUT NATHAN BUSH

Nathan Bush is an independent Australian ecommerce transformation consultant, with expertise in marketing, technology, and team leadership. If you're looking for fresh ideas, facing key decisions, or implementing significant investments, I'd love to partner with you.