In this episode of Add To Cart, we checkout Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label.  Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk.  

Can you recommend a book or a podcast that our listeners should immediately get into?

It’s not necessarily e -commerce, but I would say Dare to Lead by Brene Brown. It’s one that I read way before I was a leader as a young marketer. And I think it was valuable then and it’s valuable now. It’s one that I continue to reread.

The Checkout is a short snippet of our conversations.

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