In this episode of Add To Cart, we checkout a guy who aims to make the valuation and trading of ecommerce business much more realistic and fair.  Blake Hutchison is the CEO of Flippa –  a global marketplace for buying and selling online businesses.  Founded in 2009, Flippa has 3 million users worldwide who can browse for content sites, SaaS businesses, ecommerce businesses, apps and digital services.  As a matchmaker to connect buyers and sellers, Flippa’s notable sales include Mark Zuckerberg’s former website Facemash, overnight success story shipyourenemiesglitter.com and Retweet.com. 

Can you recommend a book or a podcast that our listeners should immediately get into?

I would read Black Box Thinking.

The other one is The Hard Thing about Hard Things, highly recommend that book.  And then if you want to be a cheat, download Blinkist and listen to those two books!

The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.

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