In this episode of Add To Cart, we checkout Basil Karam from Life Interiors. The online homewares store had a massive 2020 and are on track for an even bigger 2021 off the back of a replatforming over to Shopify Plus, a smart omnichannel set up and investment in technologies including augmented reality and artificial intelligence. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 

  • Who is your favourite retailer? 

  • Which retail fad do you wish was history?

  • Can you recommend a book or podcast that our listeners should immediately get into? 

  • Finish this sentence.  The future of retail is… 

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