In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand.  Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector.

Can you recommend a book or a podcast that our listeners should immediately get into?

I’ve been reading this consumer behaviour text book.  Buying, Having, Being by MIchael R Solomon.  It’s amazing, it’s a consumer psychology text book that you read in your first year of uni. 

The Checkout is a short snippet of our conversations.

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