Add To Cart Newsletter

Add To Cart Newsletter

Your weekly delivery of all the ecommerce news, trends, and insights you need. And some you don't.

Past Newseltters

The Benefits (and Luxury) of a Curiosity Tour 🇸🇬

The Benefits (and Luxury) of a Curiosity Tour 🇸🇬

NRF APAC is exactly what I needed to gain a fresh perspective on ecommerce and the opportunities within. Curiosity Tours will be my annual thing now.

Nathan Bush
Nathan Bush
Retail Fest lessons: Speak first, do later, don't wear shorts ☀️

Retail Fest lessons: Speak first, do later, don't wear shorts ☀️

That, and know that despite how at home you feel, you will never be as effortlessly beautiful and healthy as those who live on the GC. Don't even try.

Nathan Bush
Nathan Bush
AI won’t grout your cracks 🏡

AI won’t grout your cracks 🏡

This week I learned that no amount of AI hype can save a broken click & collect experience. Especially when your tiler’s on the clock.

Nathan Bush
Nathan Bush
I'm too busy for AI 🤖

I'm too busy for AI 🤖

This week I spoke to two agency owners. One is building the future, the other is too flat-out to notice it’s already arrived.

Nathan Bush
Nathan Bush
Stop being boring. The GOAT said so. 🐐

Stop being boring. The GOAT said so. 🐐

Grant Arnott thinks ecommerce has lost its edge. Here are four ways to bring the creativity back.

Nathan Bush
Nathan Bush
Sustainability Is a Hard Sell Right Now 🍂

Sustainability Is a Hard Sell Right Now 🍂

Sustainable brands are everyone’s darling... until you’re the one running one. As promising brands face pressure, the reality of what they are up against sets in.

Nathan Bush
Nathan Bush
Jeanswest: A Masterclass in Doing Nothing

Jeanswest: A Masterclass in Doing Nothing

Jeanswest just went under. Again. But before we blame “market conditions”, let’s take a look at what actually happened. Or more accurately, what didn’t happen.

Nathan Bush
Nathan Bush
Why I nearly pulled the pin on Singapore ✈️

Why I nearly pulled the pin on Singapore ✈️

Today we launched Add To Cart’s first On Tour group for NRF APAC in Singapore. I’m pumped for it - but it almost didn’t happen.

Nathan Bush
Nathan Bush
A Development Lesson: 15 Years In The Making 🧘‍♂️

A Development Lesson: 15 Years In The Making 🧘‍♂️

I used to fight proper development processes. Now, even though they are falling away, I want to embrace them again.

Nathan Bush
Nathan Bush
Cyclones, Chopsticks & Clean Undies. It's Been A Wild Week 🌪️

Cyclones, Chopsticks & Clean Undies. It's Been A Wild Week 🌪️

Young Alfred couldn't decide for most of the week. But one thing is clear: organisations like Thread Together deserve our support.

Nathan Bush
Nathan Bush
The fine line between ecommerce brilliance and deception 👹

The fine line between ecommerce brilliance and deception 👹

In a world where consumer psychology, nudges, and cognitive bias are our secret weapons, we’re constantly walking the line. But this week, we got called out - and I’m torn.

Nathan Bush
Nathan Bush
Why Nedd Brockmann Told Me to F*** Off

Why Nedd Brockmann Told Me to F*** Off

Last week, I did something scary: I interviewed someone I considered highly inspirational. He insulted me and shared some advice that stuck.

Nathan Bush
Nathan Bush