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Jun 22, 2026
ATC Cheat Sheet #637: How Kathmandu ran a four-month Shopify migration, rebuilt loyalty around brand not discounts, and tests features in-store first.
Jun 19, 2026
Five ecommerce stories every Friday.
Jun 15, 2026
ATC Cheat Sheet #635: One Melbourne team, two global fashion brands, 50-60% open rates, and a re-engagement flow that needs no discount to convert.
Jun 12, 2026
Commas and punctuation are very important in a headline.
Jun 10, 2026
The 3-day gap between the delivery date you promise and the one you hit is killing conversion. Here's how to close it.
Jun 8, 2026
Pavlovian discounting, RFM switch points and why true one-to-one email is closer than you think, from three Klaviyo Champions.
Jun 5, 2026
We're about to head back into sales season. I just want to live on a farm.
Jun 1, 2026
Why your quiet customers are worth more than you think, the pricing truth, and the one feature most brands still underuse.
May 29, 2026
It's a real mixed bag this week. I'll take the black jellybeans if you don't want them.
