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How a 134-year-old brand went TikTok-viral in six months 👞

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May 25, 2026

How a 134-year-old brand went TikTok-viral in six months 👞

How Jess Hatzis rebuilt Betts in six months: data before creative, ruthless culling, and why eventing beats influencer deals.

Nathan Bush
Nathan Bush
Universal carts, search is reborn & 3D is back baby 🍿

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May 22, 2026

Universal carts, search is reborn & 3D is back baby 🍿

Buckle up gang. It's a Google lovefest this week.

Nathan Bush
Nathan Bush
Grant Arnott on the PE deal that cost him more than Click Frenzy 📉

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May 18, 2026

Grant Arnott on the PE deal that cost him more than Click Frenzy 📉

How a profitable, cashflow-positive business became a $10M debt spiral, and what Grant wishes every founder knew before taking investment.

Nathan Bush
Nathan Bush
Alexa Beefs, eBay Blows & Foxes Fox 🦊

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May 15, 2026

Alexa Beefs, eBay Blows & Foxes Fox 🦊

We've got more AI news than you can poke a stick at. And we actually have a lot of sticks.

Nathan Bush
Nathan Bush
Time to kill the word "digital" in retail? 💀

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May 11, 2026

Time to kill the word "digital" in retail? 💀

Freedom's Digital GM thinks the word should be retired. Paula Mitchell on running 70,000 SKUs and why it's just retail now.

Nathan Bush
Nathan Bush
Fuel surcharges, billionaire tax breaks &  creepy stylists 🩲

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May 8, 2026

Fuel surcharges, billionaire tax breaks & creepy stylists 🩲

Look, I know it sounds all doom and gloom, but the good news is that we'll all be replaced by AI soon, and we are the last true generation of retailers ever. Fun huh?

Nathan Bush
Nathan Bush
The 3PL founder who says, "Don't use a 3PL yet." 📦

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May 4, 2026

The 3PL founder who says, "Don't use a 3PL yet." 📦

How to turn your delivery promise into a sales tool, why inventory discipline beats marketing spend, and when not to use a 3PL.

Nathan Bush
Nathan Bush
She built $8M without paid ads. Then came the recall. 💊

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Apr 27, 2026

She built $8M without paid ads. Then came the recall. 💊

How Naternal hit $8M without paid ads and survived a $300K TGA recall by communicating immediately and having the right systems in place.

Nathan Bush
Nathan Bush
Canva panic, dead DSAs & mulch me now 🌿

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Apr 24, 2026

Canva panic, dead DSAs & mulch me now 🌿

It was not a good week to be a designer. The AI takeover turned their attention to our beautiful, sensitive friends.

Nathan Bush
Nathan Bush
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