She built $8M without paid ads. Then came the recall. 💊

How Naternal hit $8M without paid ads and survived a $300K TGA recall by communicating immediately and having the right systems in place.

Canva panic, dead DSAs & mulch me now 🌿

It was not a good week to be a designer. The AI takeover turned their attention to our beautiful, sensitive friends.

Live shopping lessons from Australia's biggest trading card store 🃏

How to run live shopping as an event business, build a community that activates on every drop, and price for long-term market growth.

$1 Ecom Platforms, Bot Servants & Convoluted Coffee ☕️

This week proves that AI is all around us. But that's not necessarily a smart thing.

Don't be Meta precious. Let the numbers decide for you. 🔮

In a world where there is constant tension between creating a beautiful ecommerce brand and getting results today, Justin from Chief Nutrition shares his approach.

The money numbers that let you sleep at night 💸

We all know that profit margin is crucial in ecommerce. But is contribution margin the actual metric that you've been searching for?

Fuel soars, Koala's float and AI smokes 🚬

Without a big sale event to focus on and lots of change outside of our control, the ecommerce world is feeling a bit jittery right now.

Don't be fooled by the size of the beast

Corporate pockets run deep but Pyra shows that innovation and growth needs a special kind of love.

Checkout dropouts, dodgy pricing & AI avocados 🥑

A week is a long time in the battle for the ecommerce checkout. No clear winners or losers yet. Just look at the camera and stay excited.

Changing your mind is a competitive advantage in ecommerce

How Scratch missed the Meta wave but didn't let the mistake lead to irrelevance.

Shrinking baskets, Google's snooping & your new LinkedIn personality 🧺

The new Aus Post Ecommerce report dropped this week. Lots of talk about generations. I just wanted the TikToks from those three-wheeled delivery bikes.

Service as Software. Your $499 subscription just got a lot harder to justify.

Plus: the #1 person in Australian ecommerce finally came on the pod. Worth the wait.

ChatGPT abandons the checkout, Meta learns to count & the Bounty Hunter of Chargebacks 🦹‍♀️

Honestly. I'm doing my best not to make this an AI newsletter. But you guys just keep changing your minds.

Get Your Customer Data Ready for BFCM: Register Now to Increase Conversion Without Bigger Budgets

AI Price Comparison: How Zyft Helps Retailers Win on Both Price and Value | #553

Melissa & Matt from Personalised Favours | #551

The Secrets Behind a 48% Conversion Lift at Nutrition Warehouse with Heather Earl | #551

Rosie Collins from Deja Marc | #551

Real-Time Payments and Cashback: Unlocking Conversion and Loyalty with Caroline Tran from Hello Clever | #549

Justin Irvine from The Aggregate Co | #548

How to Legally Bulletproof Your Ecommerce Brand in 2025 with Marianne Marchesi | #547

Staying Relevant with Lego, Paul Rudd and YouTube

There’s something comforting about the things that stay the same and somehow become more relevant over time.

Keith & Kevin Chan from Unwanted FC | #546

Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545

The Ol' Switch And Wait 🎮

My son saved for six months to buy a Nintendo Switch 2. The in-store experience was magic. But what came after was a masterclass in how not to follow up a big moment.