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Nathan Bush
Nathan Bush

Nathan is the host of the Add To Cart podcast and an independent eCommerce transformation consultant in Australia. He has also been recognised as one of Australia’s Top 50 People in eCommerce for four consecutive years. He also hosts Australia’s leading eCommerce podcast, Add To Cart with over 400 episodes from Australia's best ecommerce talent. He has consulted with retailers including Pillow Talk, Michael Hill Jeweller and Nespresso. Before launching his own advisory service, Nathan led Super Retail Group’s (rebel, BCF, Super Cheap Auto) eCommerce transformation.


Check the numbers before you double your ad budget 🧦

Check the numbers before you double your ad budget 🧦

How Swanky Socks holds a $29.95 price point, uses B2B to build a retail brand and checks its own numbers before spending more on Google.

Oct 26, 2026

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4 min read

Be a category of one. How to grow where no one else plays 🧶

Be a category of one. How to grow where no one else plays 🧶

How Craft Club grows by teaching customers crafts nobody else sells and why they keep 20% aside for brand new things.

Oct 19, 2026

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5 min read

She built online to avoid a shop. Now she's opening one 🏪

She built online to avoid a shop. Now she's opening one 🏪

How Daily Blooms turns one flower order into three customers, and why its first store sits in the marketing budget.

Oct 12, 2026

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4 min read

What would you do if Temu copied your entire store? 😬

What would you do if Temu copied your entire store? 😬

How Lonely Kids Club got thousands of Temu copies taken down and the story behind that Grace Tame T-shirt.

Oct 5, 2026

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4 min read

How to audit your own affiliate programme 💸

How to audit your own affiliate programme 💸

Where affiliate programs leak money and how to find it (without an agency).

Sep 28, 2026

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4 min read

When did you last touch your cart? 🛒

When did you last touch your cart? 🛒

This week we pull apart the most neglected page in ecommerce.

Sep 21, 2026

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4 min read

He sells the product nobody wants to buy 💩

He sells the product nobody wants to buy 💩

Selling and growing the least fashionable category in Australian retail.

Sep 14, 2026

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4 min read

Gifting works, even if you're a boring brand 🎁

Gifting works, even if you're a boring brand 🎁

Taryn Williams on building #gifted, why the best gifting isn't about product value and how to actually measure creator campaigns.

Aug 31, 2026

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4 min read

He built the AI. Then the AI built the business 🤖

He built the AI. Then the AI built the business 🤖

Inside the AI Justin built to run Style My Wall's ads, stock and customer service, and what broke on the way.

Aug 24, 2026

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4 min read

She fired her Meta agency and let DMs write her ads 💬

She fired her Meta agency and let DMs write her ads 💬

Elysia Krstevski on building Meke Baby, why founders must run their own Meta, and scaling into retail with a one-year-old.

Aug 17, 2026

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4 min read

He sold Quad Lock for $500M, then gave away the playbook 🔒

He sold Quad Lock for $500M, then gave away the playbook 🔒

EP#652 CHEAT SHEET: Rob Ward on life after the $500M Quad Lock exit, why product-market fit is often just politeness, and his three-gates framework.

Aug 10, 2026

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4 min read

She turned a warehouse of dead stock into $30M 🍞

She turned a warehouse of dead stock into $30M 🍞

How Rebecca Williams turned Seed & Sprout around by unlocking the product team, testing at 500 units and radical transparency.

Aug 3, 2026

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3 min read

Three Olympic golds, now taking on a $600B industry 🏊

Three Olympic golds, now taking on a $600B industry 🏊

How Earthletica builds sustainability in without killing margin, talks to the customer's problem, and turns discipline into a system.

Jul 27, 2026

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4 min read

10 Things That Surprised Me on the Online Retailer Stage

10 Things That Surprised Me on the Online Retailer Stage

Something different this week. This was the stuff that was new, different and a little bit urgent.

Jul 24, 2026

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7 min read

A basketball shoe from 1917 that never stopped being cool 👟

A basketball shoe from 1917 that never stopped being cool 👟

How Converse stays iconic across generations, why brand beats pure conversion, and how to run creators without losing control.

Jul 20, 2026

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4 min read

AI slop machines, chatbot love & Hacky Sack revival 🦶

AI slop machines, chatbot love & Hacky Sack revival 🦶

Five ecommerce stories every Friday. And a little nonsense.

Jul 17, 2026

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5 min read

Is the Shopify App Store dead, or just getting started? 🦉

Is the Shopify App Store dead, or just getting started? 🦉

Where Shopify apps are heading in the AI era, why store credit beats discount codes, and why product data is the real moat.

Jul 13, 2026

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4 min read

Three-pound parcels, Meta's Muse & fatfluencers 👑

Three-pound parcels, Meta's Muse & fatfluencers 👑

Five ecommerce stories every Friday.

Jul 10, 2026

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6 min read

Do charity donations at checkout hurt conversion? 💝

Do charity donations at checkout hurt conversion? 💝

Rohan McCloskey's GoGenerosity found the opposite: 98% of shoppers are more likely to return with zero added friction.

Jul 6, 2026

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4 min read

He created 15,000 Meta ads to find 10 winners 🦄

He created 15,000 Meta ads to find 10 winners 🦄

ATC Cheat Sheet #639: How The Lad Collective treats creative as a moat, finds the rare unicorn ad, and uses AI to bulk up paid social production.

Jun 29, 2026

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4 min read

Kathmandu replatformed to Shopify in four months 🏔️

Kathmandu replatformed to Shopify in four months 🏔️

ATC Cheat Sheet #637: How Kathmandu ran a four-month Shopify migration, rebuilt loyalty around brand not discounts, and tests features in-store first.

Jun 22, 2026

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4 min read

Sidekick coup, Snap spectacles & South Korean dopamine 🇰🇷

Sidekick coup, Snap spectacles & South Korean dopamine 🇰🇷

Five ecommerce stories every Friday.

Jun 19, 2026

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5 min read

She scrapped a website mid-build and rebuilt it in 12 weeks ⏱️

She scrapped a website mid-build and rebuilt it in 12 weeks ⏱️

ATC Cheat Sheet #635: One Melbourne team, two global fashion brands, 50-60% open rates, and a re-engagement flow that needs no discount to convert.

Jun 15, 2026

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5 min read

Pinterest fights, Mr Potato Head & drunk dialling

Pinterest fights, Mr Potato Head & drunk dialling

Commas and punctuation are very important in a headline.

Jun 12, 2026

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5 min read

Why Amart tracks "broken promises" every week 🛏️

Why Amart tracks "broken promises" every week 🛏️

The 3-day gap between the delivery date you promise and the one you hit is killing conversion. Here's how to close it.

Jun 10, 2026

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4 min read

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