Logo
Podcast
Podcast
spotify-logo

Spotify

apple-logo

Apple

youtube-logo

YouTube

Community
Contact
Sign Up
Logo
Oliver Buchannon
Nathan Bush

Nathan is the host of the Add To Cart podcast and an independent eCommerce transformation consultant in Australia. He has also been recognised as one of Australia’s Top 50 People in eCommerce for four consecutive years. He also hosts Australia’s leading eCommerce podcast, Add To Cart with over 400 episodes from Australia's best ecommerce talent. He has consulted with retailers including Pillow Talk, Michael Hill Jeweller and Nespresso. Before launching his own advisory service, Nathan led Super Retail Group’s (rebel, BCF, Super Cheap Auto) eCommerce transformation.


She scrapped a website mid-build and rebuilt it in 12 weeks ⏱️

She scrapped a website mid-build and rebuilt it in 12 weeks ⏱️

ATC Cheat Sheet #635: One Melbourne team, two global fashion brands, 50-60% open rates, and a re-engagement flow that needs no discount to convert.

Jun 15, 2026

•

5 min read

Pinterest fights, Mr Potato Head & drunk dialling

Pinterest fights, Mr Potato Head & drunk dialling

Commas and punctuation are very important in a headline.

Jun 12, 2026

•

5 min read

Why Amart tracks "broken promises" every week 🛏️

Why Amart tracks "broken promises" every week 🛏️

The 3-day gap between the delivery date you promise and the one you hit is killing conversion. Here's how to close it.

Jun 10, 2026

•

4 min read

Email segmentation is dying. Here's what replaces it 💡

Email segmentation is dying. Here's what replaces it 💡

Pavlovian discounting, RFM switch points and why true one-to-one email is closer than you think, from three Klaviyo Champions.

Jun 8, 2026

•

4 min read

Prime panic, marketplace messes & teleprompter saviours 📺

Prime panic, marketplace messes & teleprompter saviours 📺

We're about to head back into sales season. I just want to live on a farm.

Jun 5, 2026

•

5 min read

Your disengaged list is your best segment. Klaviyo's co-founder spills 🤫

Your disengaged list is your best segment. Klaviyo's co-founder spills 🤫

Why your quiet customers are worth more than you think, the pricing truth, and the one feature most brands still underuse.

Jun 1, 2026

•

4 min read

Sweet discounts, deluded ducks and hockey studs 🏒

Sweet discounts, deluded ducks and hockey studs 🏒

It's a real mixed bag this week. I'll take the black jellybeans if you don't want them.

May 29, 2026

•

5 min read

How a 134-year-old brand went TikTok-viral in six months 👞

How a 134-year-old brand went TikTok-viral in six months 👞

How Jess Hatzis rebuilt Betts in six months: data before creative, ruthless culling, and why eventing beats influencer deals.

May 25, 2026

•

5 min read

Universal carts, search is reborn & 3D is back baby 🍿

Universal carts, search is reborn & 3D is back baby 🍿

Buckle up gang. It's a Google lovefest this week.

May 22, 2026

•

6 min read

Grant Arnott on the PE deal that cost him more than Click Frenzy 📉

Grant Arnott on the PE deal that cost him more than Click Frenzy 📉

How a profitable, cashflow-positive business became a $10M debt spiral, and what Grant wishes every founder knew before taking investment.

May 18, 2026

•

5 min read

Alexa Beefs, eBay Blows & Foxes Fox 🦊

Alexa Beefs, eBay Blows & Foxes Fox 🦊

We've got more AI news than you can poke a stick at. And we actually have a lot of sticks.

May 15, 2026

•

6 min read

Time to kill the word "digital" in retail? 💀

Time to kill the word "digital" in retail? 💀

Freedom's Digital GM thinks the word should be retired. Paula Mitchell on running 70,000 SKUs and why it's just retail now.

May 11, 2026

•

5 min read

Fuel surcharges, billionaire tax breaks &  creepy stylists 🩲

Fuel surcharges, billionaire tax breaks & creepy stylists 🩲

Look, I know it sounds all doom and gloom, but the good news is that we'll all be replaced by AI soon, and we are the last true generation of retailers ever. Fun huh?

May 8, 2026

•

5 min read

The 3PL founder who says, "Don't use a 3PL yet." 📦

The 3PL founder who says, "Don't use a 3PL yet." 📦

How to turn your delivery promise into a sales tool, why inventory discipline beats marketing spend, and when not to use a 3PL.

May 4, 2026

•

4 min read

She built $8M without paid ads. Then came the recall. 💊

She built $8M without paid ads. Then came the recall. 💊

How Naternal hit $8M without paid ads and survived a $300K TGA recall by communicating immediately and having the right systems in place.

Apr 27, 2026

•

4 min read

Canva panic, dead DSAs & mulch me now 🌿

Canva panic, dead DSAs & mulch me now 🌿

It was not a good week to be a designer. The AI takeover turned their attention to our beautiful, sensitive friends.

Apr 24, 2026

•

5 min read

Live shopping lessons from Australia's biggest trading card store 🃏

Live shopping lessons from Australia's biggest trading card store 🃏

How to run live shopping as an event business, build a community that activates on every drop, and price for long-term market growth.

Apr 20, 2026

•

4 min read

$1 Ecom Platforms, Bot Servants & Convoluted Coffee ☕️

$1 Ecom Platforms, Bot Servants & Convoluted Coffee ☕️

This week proves that AI is all around us. But that's not necessarily a smart thing.

Apr 17, 2026

•

5 min read

Don't be Meta precious. Let the numbers decide for you. 🔮

Don't be Meta precious. Let the numbers decide for you. 🔮

In a world where there is constant tension between creating a beautiful ecommerce brand and getting results today, Justin from Chief Nutrition shares his approach.

Apr 13, 2026

•

9 min read

The money numbers that let you sleep at night 💸

The money numbers that let you sleep at night 💸

We all know that profit margin is crucial in ecommerce. But is contribution margin the actual metric that you've been searching for?

Apr 6, 2026

•

9 min read

Fuel soars, Koala's float and AI smokes 🚬

Fuel soars, Koala's float and AI smokes 🚬

Without a big sale event to focus on and lots of change outside of our control, the ecommerce world is feeling a bit jittery right now.

Apr 3, 2026

•

11 min read

Don't be fooled by the size of the beast

Don't be fooled by the size of the beast

Corporate pockets run deep but Pyra shows that innovation and growth needs a special kind of love.

Mar 30, 2026

•

9 min read

Checkout dropouts, dodgy pricing & AI avocados  🥑

Checkout dropouts, dodgy pricing & AI avocados 🥑

A week is a long time in the battle for the ecommerce checkout. No clear winners or losers yet. Just look at the camera and stay excited.

Mar 27, 2026

•

12 min read

Changing your mind is a competitive advantage in ecommerce

Changing your mind is a competitive advantage in ecommerce

How Scratch missed the Meta wave but didn't let the mistake lead to irrelevance.

Mar 23, 2026

•

7 min read

Shrinking baskets, Google's snooping & your new LinkedIn personality  🧺

Shrinking baskets, Google's snooping & your new LinkedIn personality 🧺

The new Aus Post Ecommerce report dropped this week. Lots of talk about generations. I just wanted the TikToks from those three-wheeled delivery bikes.

Mar 20, 2026

•

10 min read

Load more
background

Your weekly delivery of all the ecommerce news, trends, and insights you need. And some you don't.

Take me back to the Add To Cart homepage
© 2026 Add To Cart.
beehiivPowered by beehiiv