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Oliver Buchannon
Nathan Bush

Nathan is the host of the Add To Cart podcast and an independent eCommerce transformation consultant in Australia. He has also been recognised as one of Australia’s Top 50 People in eCommerce for four consecutive years. He also hosts Australia’s leading eCommerce podcast, Add To Cart with over 400 episodes from Australia's best ecommerce talent. He has consulted with retailers including Pillow Talk, Michael Hill Jeweller and Nespresso. Before launching his own advisory service, Nathan led Super Retail Group’s (rebel, BCF, Super Cheap Auto) eCommerce transformation.


Three Olympic golds, now taking on a $600B industry 🏊

Three Olympic golds, now taking on a $600B industry 🏊

How Earthletica builds sustainability in without killing margin, talks to the customer's problem, and turns discipline into a system.

Jul 27, 2026

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4 min read

10 Things That Surprised Me on the Online Retailer Stage

10 Things That Surprised Me on the Online Retailer Stage

Something different this week. This was the stuff that was new, different and a little bit urgent.

Jul 24, 2026

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7 min read

A basketball shoe from 1917 that never stopped being cool 👟

A basketball shoe from 1917 that never stopped being cool 👟

How Converse stays iconic across generations, why brand beats pure conversion, and how to run creators without losing control.

Jul 20, 2026

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4 min read

AI slop machines, chatbot love & Hacky Sack revival 🦶

AI slop machines, chatbot love & Hacky Sack revival 🦶

Five ecommerce stories every Friday. And a little nonsense.

Jul 17, 2026

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5 min read

Is the Shopify App Store dead, or just getting started? 🦉

Is the Shopify App Store dead, or just getting started? 🦉

Where Shopify apps are heading in the AI era, why store credit beats discount codes, and why product data is the real moat.

Jul 13, 2026

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4 min read

Three-pound parcels, Meta's Muse & fatfluencers 👑

Three-pound parcels, Meta's Muse & fatfluencers 👑

Five ecommerce stories every Friday.

Jul 10, 2026

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6 min read

Do charity donations at checkout hurt conversion? 💝

Do charity donations at checkout hurt conversion? 💝

Rohan McCloskey's GoGenerosity found the opposite: 98% of shoppers are more likely to return with zero added friction.

Jul 6, 2026

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4 min read

He created 15,000 Meta ads to find 10 winners 🦄

He created 15,000 Meta ads to find 10 winners 🦄

ATC Cheat Sheet #639: How The Lad Collective treats creative as a moat, finds the rare unicorn ad, and uses AI to bulk up paid social production.

Jun 29, 2026

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4 min read

Kathmandu replatformed to Shopify in four months 🏔️

Kathmandu replatformed to Shopify in four months 🏔️

ATC Cheat Sheet #637: How Kathmandu ran a four-month Shopify migration, rebuilt loyalty around brand not discounts, and tests features in-store first.

Jun 22, 2026

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4 min read

Sidekick coup, Snap spectacles & South Korean dopamine 🇰🇷

Sidekick coup, Snap spectacles & South Korean dopamine 🇰🇷

Five ecommerce stories every Friday.

Jun 19, 2026

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5 min read

She scrapped a website mid-build and rebuilt it in 12 weeks ⏱️

She scrapped a website mid-build and rebuilt it in 12 weeks ⏱️

ATC Cheat Sheet #635: One Melbourne team, two global fashion brands, 50-60% open rates, and a re-engagement flow that needs no discount to convert.

Jun 15, 2026

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5 min read

Pinterest fights, Mr Potato Head & drunk dialling

Pinterest fights, Mr Potato Head & drunk dialling

Commas and punctuation are very important in a headline.

Jun 12, 2026

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5 min read

Why Amart tracks "broken promises" every week 🛏️

Why Amart tracks "broken promises" every week 🛏️

The 3-day gap between the delivery date you promise and the one you hit is killing conversion. Here's how to close it.

Jun 10, 2026

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4 min read

Email segmentation is dying. Here's what replaces it 💡

Email segmentation is dying. Here's what replaces it 💡

Pavlovian discounting, RFM switch points and why true one-to-one email is closer than you think, from three Klaviyo Champions.

Jun 8, 2026

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4 min read

Prime panic, marketplace messes & teleprompter saviours 📺

Prime panic, marketplace messes & teleprompter saviours 📺

We're about to head back into sales season. I just want to live on a farm.

Jun 5, 2026

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5 min read

Your disengaged list is your best segment. Klaviyo's co-founder spills 🤫

Your disengaged list is your best segment. Klaviyo's co-founder spills 🤫

Why your quiet customers are worth more than you think, the pricing truth, and the one feature most brands still underuse.

Jun 1, 2026

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4 min read

Sweet discounts, deluded ducks and hockey studs 🏒

Sweet discounts, deluded ducks and hockey studs 🏒

It's a real mixed bag this week. I'll take the black jellybeans if you don't want them.

May 29, 2026

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5 min read

How a 134-year-old brand went TikTok-viral in six months 👞

How a 134-year-old brand went TikTok-viral in six months 👞

How Jess Hatzis rebuilt Betts in six months: data before creative, ruthless culling, and why eventing beats influencer deals.

May 25, 2026

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5 min read

Universal carts, search is reborn & 3D is back baby 🍿

Universal carts, search is reborn & 3D is back baby 🍿

Buckle up gang. It's a Google lovefest this week.

May 22, 2026

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6 min read

Grant Arnott on the PE deal that cost him more than Click Frenzy 📉

Grant Arnott on the PE deal that cost him more than Click Frenzy 📉

How a profitable, cashflow-positive business became a $10M debt spiral, and what Grant wishes every founder knew before taking investment.

May 18, 2026

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5 min read

Alexa Beefs, eBay Blows & Foxes Fox 🦊

Alexa Beefs, eBay Blows & Foxes Fox 🦊

We've got more AI news than you can poke a stick at. And we actually have a lot of sticks.

May 15, 2026

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6 min read

Time to kill the word "digital" in retail? 💀

Time to kill the word "digital" in retail? 💀

Freedom's Digital GM thinks the word should be retired. Paula Mitchell on running 70,000 SKUs and why it's just retail now.

May 11, 2026

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5 min read

Fuel surcharges, billionaire tax breaks &  creepy stylists 🩲

Fuel surcharges, billionaire tax breaks & creepy stylists 🩲

Look, I know it sounds all doom and gloom, but the good news is that we'll all be replaced by AI soon, and we are the last true generation of retailers ever. Fun huh?

May 8, 2026

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5 min read

The 3PL founder who says, "Don't use a 3PL yet." 📦

The 3PL founder who says, "Don't use a 3PL yet." 📦

How to turn your delivery promise into a sales tool, why inventory discipline beats marketing spend, and when not to use a 3PL.

May 4, 2026

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4 min read

She built $8M without paid ads. Then came the recall. 💊

She built $8M without paid ads. Then came the recall. 💊

How Naternal hit $8M without paid ads and survived a $300K TGA recall by communicating immediately and having the right systems in place.

Apr 27, 2026

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4 min read

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