In this episode of Add To Cart, we checkout Ben Sandhu from Ida Sports, a company who have created the first football boot specifically designed for women’s feet. Only a couple of years old, they have grown from an idea on the back of a napkin and an early prototype they called the ‘frankenshoe’, to selling out of their first range, getting stocked in Dicks Sporting Goods and having Isabel Dawes kick a goal in the AFLW grand final wearing their shoe.
Questions answered in this episode include…
What is the weirdest thing you’ve ever bought online?
Who is your favourite retailer?
Which retail fad do you wish was history?
Can you recommend a book or podcast that our listeners should immediately get into?
Finish this sentence. The future of retail is…
This episode was brought to you by…
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