In this episode of Add To Cart, we checkout Edwina Cameron, Co-founder of I Heart Wall Art.  Having got tired of keeping up with the Joneses in the suburbs, Edwina and her family upped sticks and moved to the rainforest, built a shed in the garden and set up an online wall art business…as you do.  With a particular focus on Australian nature, I Heart Wall Art offers a range of digital prints, canvases and framed artworks, some of which Edwina creates herself.  They now employ two staff and are just about to open a showroom office space in the town of Maleny.

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 

  • Who is your favourite retailer? 

  • Which retail fad do you wish was history?

  • Can you recommend a book or podcast that our listeners should immediately get into? 

  • Finish this sentence.  The future of retail is… 

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