In this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch.
We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin.
Questions answered in this episode include…
Should retailers participate in mass discounting?
What are some tactics retailers can use to protect margin while discounting?
How do you measure the success of sales?
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