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Featured Posts

A Development Lesson: 15 Years In The Making 🧘‍♂️

I used to fight proper development processes. Now, even though they are falling away, I want to embrace them again.

Nathan Bush

AI is wining and dining your customers... without you. 👩‍🍳

There's no avoiding it. Customers are expecting AI customer service. But where does this leave you in the experience?

Nathan Bush

MarketingMarketing

Bathroom stalls are the new boardrooms 🧻

How young entrepreneurs are shaking up ecommerce by building in public.

Nathan Bush

PromotionsPromotions

BFCM in September: Because only losers wait for November...

Why we need to get original with our pre-sales webinars.

Nathan Bush

Past Newseltters

Jeanswest: A Masterclass in Doing Nothing

Jeanswest just went under. Again. But before we blame “market conditions”, let’s take a look at what actually happened. Or more accurately, what didn’t happen.

Nathan Bush

Why I nearly pulled the pin on Singapore ✈️

Today we launched Add To Cart’s first On Tour group for NRF APAC in Singapore. I’m pumped for it - but it almost didn’t happen.

Nathan Bush

A Development Lesson: 15 Years In The Making 🧘‍♂️

I used to fight proper development processes. Now, even though they are falling away, I want to embrace them again.

Nathan Bush

Cyclones, Chopsticks & Clean Undies. It's Been A Wild Week 🌪️

Young Alfred couldn't decide for most of the week. But one thing is clear: organisations like Thread Together deserve our support.

Nathan Bush

The fine line between ecommerce brilliance and deception 👹

In a world where consumer psychology, nudges, and cognitive bias are our secret weapons, we’re constantly walking the line. But this week, we got called out - and I’m torn.

Nathan Bush

Why Nedd Brockmann Told Me to F*** Off

Last week, I did something scary: I interviewed someone I considered highly inspirational. He insulted me and shared some advice that stuck.

Nathan Bush

What your ecommerce conference choices say about you 🧐

Ecommerce conference season is back, which means it is time to decide. Are you the studious type, the escape artist, or just looking for a good time?

Nathan Bush

When email stuff ups are good for business 😰

Why the “we’re so sorry” email might be the sneakiest sales trick in the book.

Nathan Bush

2025: The year of the bitsa mongrel schnauzer mutt 🦴

If January set the tone for 2025, it’s shaping up to be a year of chaos, opportunity, and ugly puppies.

Nathan Bush

🎅 A real tricky f*cker of a year

Here's why 2024 was a tricky year in ecommerce and why we should expect more uncertainty in 2025. Also, that Alan Kohler is a real potty mouth.

Nathan Bush

I'm not enshittifying you. 💩

This year's Word of the Year is both a lesson and a warning for ecommerce brands tempted to take their customers for a ride.

Nathan Bush

AI is wining and dining your customers... without you. 👩‍🍳

There's no avoiding it. Customers are expecting AI customer service. But where does this leave you in the experience?

Nathan Bush